The fractional commercial team healthcare founders bring in to identify and close deals.
Most healthcare founders are engineers, clinicians or scientists. The gap between a great demo and a signed contract is exactly where we live.
Selling into hospitals, clinics, payers or ACOs.
Commercializing novel platforms into biopharma.
Corporate venture portfolios needing GTM proof.
Building the traction the next round needs.
Fractional commercial leadership from operators who have carried a quota and built sales organizations for healthcare organizations. We leverage our network and years of strategic experience to identify opportunities and close deals alongside you.
A full creative and growth bench under the HBP umbrella: brand, website, content, outbound and founder voice, wired into the commercial engine.
Decades of experience building commercial teams gets you something you cannot buy with ad spend: a real network of hospital executives, clinical leaders and design partners. When we back a founder, we open those doors directly.
“Where most healthcare founders falter isn't the product. It's the selling. That gap is where we live.”
Pipeline review, blockers, what's moving and what we change for next week. No status decks. Real conversations.
We attend all calls until the deal is closed.
If a feature isn't ready or a vertical won't close, we say so. We tell founders what they need to hear.
Embedded as fractional Chief Commercial Officer. Picked the highest-readiness technology and beachhead vertical, and built the early-adopter motion that converted into LG NOVA's selective term-sheet club.
Built the GTM engine for an AI conversational voice platform. Prioritized buyer segment, ROI-aligned pricing, full sales enablement kit, structured early-adopter pipeline. First hospital deal landed inside two months.
“Twenty years selling and building commercial teams taught me one thing: founders don't need another deck. They need someone who will identify the opportunities and close the deals.”Robert Plush · Founder & Managing Partner · LinkedIn
Within ninety days, we clarified our GTM, tripled our pipeline, and aligned sales and product around the same goals. All without hiring a full-time exec.
35% pipeline lift and our first hospital pilot booked within sixty days of bringing HBP on as fractional sales leadership. They sit inside the team, not next to it.
